The Faith of a Few.
Triumph is not the cheering of the crowd, but the silence of the doubters. That’s what the MINI John Cooper Works learned, when it won the Rallye Monte Carlo back in 1964. People made jokes about the car’s first appearance in this legendary race. They even called it a tin can – until the tin car proved them wrong. We decided that success story should be told to the world. For this film original locations of the race were dressed like 1964 again and while we see racing history, we hear all the doubters in a massive sound cloud – until he crosses the finish line.
An earthquake within the racing world became 54 years later a very successful campaign that is awarded around the globe.
Agency: Jung von Matt SPREE // Art Director // 2016- 2017
Heritage.
The hero film was the heart of the 360° JCW campaign. But key visuals and short clips where a big part of the whole package. We wanted to show the car in his natural habitat but bring it more into the here and now. Racing spots with heritage as an stage for mini thrill maximised.
MINI John Cooper Works GP Release.
The fastest and most powerful MINI ever built. No frills. No superfluous weight. The MINI John Cooper Works GP has been stripped of all ballast for maximum acceleration and agility. Strictly limited. Only for the few.
Mini Connected Campaign.
Life writes best stories. At least in these three cases the perfect templates for the international Mini Connected Campaign. Happed exactly like that.
Agency: Jung von Matt SPREE // Senior Art Director // 2018
Live Unfiltered
Driving through the city and perceive it with an unfiltered connection.
MINI John Cooper Works GP Release.
The fastest and most powerful MINI ever built. No frills. No superfluous weight. The MINI John Cooper Works GP has been stripped of all ballast for maximum acceleration and agility. Strictly limited. Only for the few.