Status Go.
In a global, integrated campaign, we challenge the status quo and show what true luxury is all about. The international repositioning and resulting launch campaign for the Genesis G90. The new flagship communication vehicle for the luxury brand.
Agency: Jung von Matt SPREE & NEACKAR // 2021 // Senior Art Director
Where am I going?
The film shows a woman behind the wheel of her G90 asking herself an essential question. The beginning of a visual journey through self-reflection, vision and all the possibilities life has in store for her.
Elegance and progression.
For the Key Visuals we staged the car within elegant nature and for the editorials on a platform with a progressive clean set design. But the best thing was the beautiful light on last production day. You can't plan everything, sometimes you need some luck to get that little extra.
Status Go.
In a global, integrated campaign, we challenge the status quo and show what true luxury is all about. The international repositioning and resulting launch campaign for the Genesis G90. The new flagship communication vehicle for the luxury brand.
Agency: Jung von Matt SPREE & NEACKAR // 2021 // Senior Art Director
Where am I going?
The film shows a woman behind the wheel of her G90 asking herself an essential question. The beginning of a visual journey through self-reflection, vision and all the possibilities life has in store for her.
Elegance and progression.
For the Key Visuals we staged the car within elegant nature and for the editorials on a platform with a progressive clean set design. But the best thing was the beautiful light on last production day. You can't plan everything, sometimes you need some luck to get that little extra.