4 Cylinder. The transformation of a landmark.

In the public's view, German carmakers were lagging behind in electric mobility. But with 100,000 electrified vehicles delivered in 2017, BMW outshone even brands like Tesla.

To shift perception and celebrate this landmark, we changed another landmark. The four-cylinder tower in Munich, BMW's HQ and symbol of the gasoline engine.

A project that is awarded around the globe and made it into the New York Times.

Jung von Matt SPREE // 2017 // Art Director