Haribo

Happy Bärsday. An icon turns 100.

Germany's best-known bear celebrated its 100th birthday. The Haribo Goldbär. We placed the iconic shape itself at the center of the visual imagery, but as a newly developed contemporary version. Playful. Colorful, Friendly.

Agency: Jung von Matt SPREE // 2021-2022 // Senior Art Director

Of course, a birthday song is also a must.

A really loud one for grown ups with the kids voices mechanic.

Special guest.

Wacken. A limited Goldbär edition for the loudest festival in Germany.

Haribo

Of course, a birthday song is also a must.

A really loud one for grown ups with the kids voices mechanic.

Special guest.

Wacken. A limited Goldbär edition for the loudest festival in Germany.